As the popularity of distilled craft spirits continue to grow around the world, so does the importance of a distilleries brand. Creating and establishing a consistent brand look, feel and messaging is critical to the success of any product or service. Members of the Kentucky Bourbon Trail know this quite well.
The Bottle
One of the key components to a distillers brand is the bottle design. Distilled spirits makers have lots of choices from off the shelf bottles, to semi-custom bottles to completely custom bottles. Today’s distilled spirits lover’s can often tell you the name of a brand simply by seeing the shape of the bottle, the gentle curve of the neck, the sharp angle on the shoulder, the height of the punt or the tell tale wax dripping from the bottle.
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Kentucky Bourbon Trail Passport
Distilleries on the Kentucky Bourbon Trail all know the value of a bottles shape to their brand. Guests on the Kentucky Bourbon Trail each get a souvenir Passport as they tour around the state. Visitors that complete the entire bourbon trail and get their Passport stamped at each distillery along the way are rewarded with a complimentary Kentucky Bourbon Trail T-shirt. In 2015, there were more were 14,226 Passports completed.
Kentucky Bourbon Trail Tourism Director, Adam Johnson said, “This year is the 10th anniversary of the Kentucky Bourbon Trail Passport program and Lexington’s Cricket Press has designed one of our best shirts ever. This is a keepsake that you’re not going to want to miss.”
Below is the 2016 Kentucky Bourbon Trail Souvenir T-shirt.
Q: Can you identify the distilleries by the shape of their bottle?
A: Below the image.
Kentucky Bourbon Trail Souvenir T-shirt (Click image to enlarge.)
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The Bottle: A Critical Component for Your Craft Spirits Brand
A Strategic Approach to Craft Spirits Branding – The Anatomy of Package Design
The Pros and Cons of Custom Glass in Distilled Spirits Branding
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