Ezra Brooks Expands Lineup, Launches New Straight Rye Whiskey

Posted on January 13, 2017
By Distillery Trail
In Blog

The Ezra Brooks® Kentucky Straight Bourbon Whiskey brand has a new addition to its product lineup: Ezra Brooks Straight Rye. The brand, which dates back to 1957 has been a part of Luxco’s portfolio of whiskeys since 1993.

“In the past 12 months, we have seen rapid growth in the rye category, up 27%, which indicates consumers are interested in more rye whiskey products,” says Fletcher Buchman, brand manager at Luxco. “Ezra Brooks’ recent packaging refresh has elevated the brand to the same high-quality of the bourbon found inside the bottle.”

Ezra Brooks’ updated look includes a new corked bottle with a premium matte-finish closure capsule. In addition, a higher end label offers the bottle a craftier look and feel. The brand has recently earned top honors at the San Francisco World Spirits Competition, taking Gold for Old Ezra Seven Year and Silver for both Ezra Brooks Black Label and Ezra B 12 Year Single Barrel in 2015.

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The brand family includes:

Ezra Brooks Kentucky Straight Bourbon Whiskey, bottled at 90 proof and offering a mellow flavor with hints of spice and chocolate and a smooth finish.
Old Ezra Seven Year Kentucky Straight Bourbon Whiskey, bottled at 101 proof and aged a full seven years for a buttery long finish and deep, rich taste.
Ezra Brooks Bourbon Cream, bottled at 25 proof and offering a rich caramel and toffee flavor with a smooth, creamy finish.
Ezra Brooks Blended Whiskey, bottled at 80 proof and offering a genuine Kentucky sour mash recipe with a light, warm finish.

The company says Ezra Brooks Straight Rye Whiskey is 90 proof and offers slightly sweet and oaky tones with a warm, spicy finish – making it perfect for crafting classic cocktails or enjoying on the rocks.

All products are offered in 750ml bottles and ranging in suggested retail prices of $11.99 to $26.99. The new Rye It is available nationally starting January 2017.