Elijah Craig Bourbon announced a $100,000 donation to the Restaurant Workers’ Community Foundation stemming from the success of the inaugural Old Fashioned Week. More than 22,000 registrants, and thousands of fans on social media, joined Elijah Craig from Oct. 16 – 25 on social and digital platforms to celebrate a great cocktail for an even greater cause.
“We are humbled by the perseverance of our hospitality partners and the advocacy of the Restaurant Workers’ Community Foundation during this difficult time,” said Max Stefka, Senior Brand Manager, Elijah Craig Bourbon. “At the onset of the inaugural Elijah Craig Old Fashioned Week, we committed raising up to $100,000 through support from fans on social media, donations, and engagement with our ambassadors. Together we reached that goal.”
As the hospitality community continues to feel the effects of COVID-19, Elijah Craig recognizes the need to rally around those who support both the brand and the industry with their creativity, passion, and hard work. The Restaurant Workers’ Community Foundation (RWCF) is an advocacy and action nonprofit created by and for restaurant workers. Donations will go toward direct financial assistance, grants to non-profit partners, and to a zero-interest loan program for small businesses.
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“We are grateful for Elijah Craig’s support, especially at a time when it’s become increasingly clear that restaurant workers continue to suffer and the industry as a whole will not be coming back to health anytime soon,” said John deBary, Co-Founder and Board President of Restaurant Workers’ Community Foundation. “RWCF will continue to fundraise so that we can direct much needed financial assistance to restaurant workers, bolster nonprofit organizations that serve restaurant workers in crisis, and provide zero-interest loans for restaurants while helping them consider ways they can recreate workplaces that better support their workers.”
During Old Fashioned Week, Elijah Craig hosted a lineup of live activations designed to be both educational and entertaining in support of RWCF. Highlights of the week included an “Old Fashioned Cocktail Hour” with Celebrity Chef Richard Blais and friends, “Old Fashioned Bar Trivia” with Heaven Hill Distillery Ambassadors Bernie Lubbers and Jack Choate, “The Art of Crafting Ice” with Portland-based bartender and author Jeffrey Morgenthaler, and “Elevating Your Home Bar” with Devin Kennedy, bartender at Pouring Ribbons.
Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as “The Father of Bourbon,” who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today.
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