Ever have a hard time trying to figure out what to purchase for a friend or customer or to give as a business thank you that will stand out? Let’s face it, straight gift cards can be kind of boring and it makes it seem like you didn’t put much thought into it. Now, there’s an app that is hyperlocal, social and mobile all wrapped into one. You can not only choose the restaurant, bar or merchant but, you can choose the cocktail or spirit. Best of all, you can send it in real-time electronically via text or email.
Stay Informed: Sign up here for our Distillery Trail free email newsletter and be the first to get all the latest news, trends, job listings and events in your inbox.
Let’s say you want to impress a client or friend with their favorite drink. You can order them a Woodford Reserve Manhattan or a shot of Herradura Silver tequila or a Seasonal Infused Cocktail and send it directly to them. It’s the kind of gift that your giftee will remember and it will make your brand stand out.
Gratafy is a hyperlocal mobile gift card app that lets you order specific menu items from specific restaurants, bars and other participating businesses. They are about a four year old company founded in Seattle, WA.
Participating cities include,
- Chicago, IL
- Denver, CO
- Houston, TX
- Los Angeles, CA
- San Francisco, CA
- Seattle, WA (Gratafy Headquarters)
Gratafy was recently recognized for its breakthrough “Buds for Buds” campaign with a 2015 Facebook Award for Social Technology, which honors the five most innovative integrations of the year with the Facebook platform. Gratafy was singled out for its innovation, originality, and execution on this program, which was developed on behalf of Anheuser-Busch alongside its creative agency AKQA and designed a way to let friends purchase and share beers from anywhere around the globe. The campaign bridged the gap between advertising and on-premise product fulfillment, creating a new standard in digital marketing. Gratafy’s “Buds for Buds” program was selected for this prestigious award from thousands of campaigns in more than 160 countries.
“Prior to Gratafy there was a disconnect between brand marketing and product purchases. The insights this campaign offered were unprecedented,” said Ryan Halper, COO of Gratafy. “Brands now have control over the whole customer journey.”
Gratafy is an experiential marketing platform that brings brands, merchants, and consumers together inside restaurants and bars — where many of life’s most memorable experiences and conversations take place. Gratafy works with merchant and brand partners enabling them, as well as consumers, to send individual menu items and gift cards to friends, family, and customers. Gifts are redeemed via mobile device inside the restaurant or bar through Gratafy’s patent-pending POS integration technology.
