Bardstown Bourbon Co. Opens Immersive Tasting Room, Bar & Retail Experience on Louisville’s ‘Whiskey Row’

Can’t make it to Bardstown to visit the distillery? Don’t worry, the distillery has now arrived in Louisville. For folks doing the Kentucky Bourbon Trail a visit to Bardstown is a no brainer but, not everyone that visits Louisville has time to make the 50-minute trip to Bardstown. Now with the new experience on Whiskey Row, Bardstown has come to Louisville.

Bardstown Bourbon Company’s new Louisville Tasting Room features highly interactive education, innovative craft cocktails, augmented reality and immersive digital environments, curated retail merchandise and exclusive bottles. The new experience is located at 730 W. Main Street, which anchors the west end of Main Street just past 21c Museum Hotel and a block from the Frazier Museum, the official starting point of the Kentucky Bourbon Trail and enables consumers to experience the brand in a variety of ways. The Louisville Tasting Room features a full-service bar with innovative craft cocktails and unique tasting experiences. The fresh, modern environment matches their expertise in blending, finishing, and whiskey-making with immersive digital environments.

“As a company focused on exploring and showcasing what’s possible in whiskey, we’ve spent years creating a new tradition that celebrates the past while looking into the future. For this space, integrating leading-edge technology and building tasting experiences unlike anything else in the state was key to doing that. Bardstown Bourbon Company has the opportunity to speak to a much larger audience in Downtown Louisville and merged the best of design, experience, and storytelling in order to do so,” said Dan Callaway, Vice President of New Product Development at Bardstown Bourbon Co.

“More than 2 million visitors came to the Kentucky Bourbon Trail last year and more people are enjoying bourbon experiences all across the state. While many make the pilgrimage to Bardstown, Louisville is really Kentucky’s open arms. House Bill 500, which granted the ability to open a tasting room, made way for us to educate people about how we’re moving bourbon forward in a distinctly Bardstown Bourbon Co. way, right here in Louisville,” said Mark Erwin, CEO of Bardstown Bourbon Co.

What to Expect at Bardstown Bourbon’s Louisville Tasting Room

The Tasting Room offers three distinct educational experiences ranging from $25-35 per person and last up to 40 minutes. Visitors can choose from any of the three. These experiences will change over time.

• The Collaborative Series Experience showcases some of the most innovative and complex whiskies on the market, discovering the influence of barrel finishing in partnership with leading producers in a variety of spirits categories.
• The Origin Experience showcases the brand’s 100 percent estate-distilled flagship products.
• The Art of Blending Experience explores the sensory characteristics of the unique bourbons of the Discovery Series, studying the aroma, flavor, and finish.

And coming soon to the Tasting Room will be an interactive table that will connect the hosts conversation with the guest experience at the table. This is expected to go live in March 2024.

The Cocktail Bar menu has been carefully curated to open with a mixture of bespoke cocktails and innovative twists on classics. It will evolve seasonally to feature local ingredients and new riffs.

The Retail Shop features a full portfolio of Bardstown Bourbon Co. products, merchandise, and distillery-only releases at select times. Selections include the latest sought-after collaborations with Goose Island and Foursquare Rum, Discovery 10 and 11, and new releases that will only be available at this location.