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In 1943, Seagram purchased the Frankfort Distilling Company primarily to acquire the most recognized name in the business at that time – Four Roses Kentucky Straight Bourbon. Seagram made the decision to discontinue the sale of Kentucky Straight Bourbon in the U.S. and Four Roses was moved to the rapidly growing European and Asian markets where it quickly became the top-selling Bourbon and remains a top-selling Bourbon in Europe and Japan.
Jim says, “Seagrams being a blended whisky company introduced their blended (Four Roses) whisky in two years after the purchase, they purchased in 1943, blended whisky in 1945, which was made in Indiana and Maryland. It had nothing to do with our Kentucky Bourbon but eventually, Seagram’s being a blended whisky company pulled the top selling bourbon in the U.S. off the market to focus on their blends. Including their blended whiskies which eventually destroyed our (Four Roses) name.“
It wasn’t until 2002 when Kirin Brewery Company, Ltd. of Japan purchased the Four Roses brand trademark and named the new acquisition Four Roses Distillery LLC that they started the return of Kentucky Straight Bourbon in the U.S. again.
Seagrams wasn’t willing to spend the millions of dollars to fix the mistake they made 40 years ago when they pulled the brand off the market. We introduced our single barrel in September 2004 and that’s what started our return. ~ Jim Rutledge, Four Roses Master Distiller
Jim Rutledge discusses the death and re-birth of Four Roses Bourbon.
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