In 1903, after several years of running restaurants and gentleman’s clubs, the brothers began construction of a new hotel at the corner of 4th and Walnut Street (now Muhammad Ali), creating a lavish, turn-of-the-century Beaux Arts Baroque hotel.

Sparing no expense, they imported marbles from all over the world, bronzes from France, hardwoods from the West Indies and Europe, linens from Ireland, and valuable Turkish and Persian Rugs.

Billed as “the only fireproof hotel in the city,” the new Seelbach opened in May of 1905 by offering a 5-hour public inspection and drawing an incredible 25,000 visitors. The hotel was so popular, the Seelbach brothers began a 154-room addition in the fall of that same year.

In 1907, the expansion was completed and included the famous Bavarian-style Rathskeller, decorated with rare Rookwood Pottery. Today the Rathskeller remains the only surviving ensemble of its kind.